The setting up and continuation of the cidrerie
The Demoy couple left their native Brittany in the late 1970s to settle in Quebec. Robert, a graduate oenologist from the University of Bordeaux, worked a few years for a leading Quebec manufacturer of wines and ciders. For her part, Joëlle Demoy works in the same work environment since her return to the labour market in 1983. The two epicureans decided to devote themselves entirely to apple cider production, and set up cidrerie Du Minot in Hemmingford in the southwestern townships. In 1988, they produced the first vintage of their renown Crémant de PommeMD which became the first Quebec artisanal alcohol being sold at the SAQ. To this day, this delicious sparkling cider remains the star product of cidrerie Du Minot!
The perseverance and excellent work of Du Minot have paid off! This excellence is ensured by an emerging team of great knowledge and passion: the couple’s two children, Audrenne and Alan. Holding a Bachelor of Business Administration degree, Alan, among other roles, assumes responsibility for sales and marketing. Audrenne, having acquired rich knowledge during two academic years in biochemistry, takes over for her father in the production and development of ciders.